Guido the local bookie who drove the Cadillac and smoked cigars is now living in Costa Rica or Panama and runs a website. Well Guido may not run the website but he has partnered with a new breed of firms called Per Head Bookmakers. For a fee, any person can become a bookie whether they have five or 500 clients. You can offer your players, sports, horses, casino, live wagering, InPlay wagering, and live casino (topless in some cases).
For the past several years local bookmakers have begun to do what many companies have done for years - outsource part of their operations. Using a price-per-head service has become increasingly popular, enabling local bookmakers to focus or clients and leave the bookmaking to pros.
The online betting services are provided by firms who manages the player's entire online experience including the websites, the odds themselves, and all of the player's data. This takes a huge load of work off the agent who then pays the service provider a small fee (as low as $5) per head per week.
Price-per-head services provide bookmaking software, call centers and different administration tools packaged together. PPH services, as they are known, have become specific and affordable. Bookmakers can start using a PPH provider with as little as five customers and can specify whether they are looking for just internet bookmaking services or a full turn-key package complete with call center, casino and racebook.
The PPH concept is based on allowing the bookmaker to provide his clientele with an anonymous wagering solution. By signing up with a PPH service, a bookmaker can compete with offshore sportsbooks on equal footing. Offering 24-hour wagering, 365 days a year, a bookmaker can now accommodate his players with a more reliable and efficient service.
FINDING THE BEST SERVICE PROVIDER
How it works:
The agent or bookmaker sets up with a provider and funds his agent account. Fees can range anywhere from $5-$20 per week, per active player (fee range is based on number of active players and services provided). Agents do not pay a fee for a player who does not wager in a particular week. Once the PPH provider has the agent setup, the agent can assign usernames and passwords to his players and give these players the Internet URL and phone number of the PPH provider. Players can then wager with the same services offered at most online sportsbooks and bookmakers can pull daily and weekly reports to settle all billing.
Advantages of Price-Per-Head Services for agents:
- Minimal Risk and Exposure
- 24 hour wagering availability via phone, desktop or mobile
- Greater variety of betting options and live wagering
- 24/7 Line risk management
- Online reports
- Dedicated website and 800 numbers