WHY SHOULD SPORTSBOOK AGENTS PUSH CASINO PLAY?
One reason why it can be dangerous to take teams to cover huge spreads came to light last week in the Rose Bowl. Alabama went in as a 19-point favorite, even higher on some books, and were up 31-7 late. However, Notre Dame started a 14-play scoring drive, down 24 points with 5:25 left in the fourth quarter, and cashed in. They converted a fourth down at midfield and scored on an eight-yard scamper by quarterback Ian Book. The Fighting Irish ended up pulling off the backdoor cover, making it two straight losses against the spread for Alabama.
In the 2020 season, the Crimson Tide had covered in seven straight contests, including six in which they were favorites by at least 21 points. What’s the lesson for sportsbook owners? Make sure your players also enjoy casino gaming on your site, so that you have steady revenue that late plays can’t change.
Why Push Casino Play?
When you sign up with a pay per head sportsbook platform, one feature that you can offer your betting clients is access to a variety of casino games. These include blackjack, poker, roulette, slots and other games, and the number and quality of live dealer games will vary by platform. The more you are willing to pay for your weekly per head assessment, the better the options will be. However, for many sportsbook agents who are new to the online platforms, one question is whether the casino action is worthwhile.
Use casino games to add to your revenue
When you offer sports wagers, you have some control over your profits, because you set the odds, and you shift them when action gets heavy on one side. However, there are times when a late play helps out the books – or kills them.
In Week 14 of the NFL season, Kansas City was up, 33-24, late against Miami, as seven-point favorites. The Chiefs had led 30-10 early in the fourth quarter, when Patrick Mahomes threw his third pick of the game (after just a pair in his first 12 games). The Dolphins rallied, and then they kicked a late field goal to trim the lead to 33-27. The action had been heavy on the Chiefs, and so the Dolphin cover helped out the books. However, there are other times when the books don’t do so well thanks to late swings. Make your revenue more robust by offering casino games. The platforms often set the odds, but you can count on those odds helping you out.
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