Best Bookie Software Customer Service provider

Hear ye, hear ye! We now have the awardee for our Best Bookie Software by Customer Service (which includes Call Center and Chat) Award, and… surprise, surprise, it’s none other than our good ol’ reliable ABC Per Head. Fancy that!

We all know (and have suffered through) how important good customer support is for operations. It is a service that is essential to a successful PPH strategy, and we have been on both sides of the fan. It is perhaps the top deterrent for customers on the prowl for good attention, for someone who is available, wants to, and happily gets down to business when customers most need their help, especially when wagering is involved.

The need for someone to have our backs 24/7, be it when we have wagered and things didn’t go as planned, or when we don’t know how to do something, or even if we would like to change something we did but the website is no help at all, is terribly important to both sportsbook agencies regarding their pph provider, or their sportsbook customers, who know not where to turn, to have a reliable service at hand.

Among many other pph services providers we have classified in the past few years, the most solid and trustworthy option in the territory of per head businesses is ABC Per Head, since they don’t only offer the best Customer Service around but also the most available, and they pride themselves because of it, for both players and agents. Your sportsbook customer base will have access to an old-school type call center where they can get immediate attention regarding any questions, claims or disputes they might have, plus claryfing info and help. Both call center and live chat run 24/7, and since that’s practically a must in this business, we feel that they are right up there with the very best in this award’s regard.

And, since no service is detached from other services when judging in order to render this awardee as the best option, we have seen that ABC Per Head takes into stride all your agent needs, plus reinvent their ways to bet in order to provide new and exciting forms of wagering. Trust us, you won’t be disappointed, since their fully-trained and experienced managers will help with any needs your sportsbook or your customers may need. ABCPERHEAD.COM has been around for over 15 years as a trustworthy and reliable option in the per head industry and has customarily added new options for sportsbook agents and their players looking to find a pph provider, with upgrades such as high-end online casinos, esports, a prop builder, live dealers, and also virtual sports.

Line management is another category which separates ABC Per Head from all other pay per head services providers. Their skills in line management maximize your agency’s earnings and are designed to protect it either from professional players who may kick down your income, and/or give your square players the right line.

So, besides a top-of-the-line customer service, there are those great building blocks –their products offer and price range, for starters– that let you construct your operation based on another great operation. It’s a win-win situation here regarding bookie software customer service, even if you feel their per head price is a little high for small, less-than-8-player agencies; rest assured their services and products will certainly make up for it. We had already rated ABCPERHEAD.COM as our #1 Per Head option in our general reviews, and seeing them win yet another award, this time for Best Bookie Software Provider by Customer Service, just goes to prove that we had indeed cruised the extra mile and done well when we classified them as a whole.


Total Score
Price /15 Points
Promos /10 Points
Agent Admin /15 Points
Sportsbook /15 Points
Casino /10 Points
Horses /5 Points
Call Center /10 Points
Payment Methods /5 Points
Mobile Friendliness /15 Points


Price 12/15 Points

ABCPERHEAD.COM may not be the cheapest service if you have a small number of clients but as you grow, they will reward you with a better price. They also offer a basic casino for free and this will help lower your weekly cost. Here is the breakdown of the weekly fees.

And please mention DR.PPH referred you, they may give you a price reduction.

1-50 accounts $17 phone / $12 internet only
51-100 accounts $16 phone / $10 internet only
101-500 accounts $14 phone / $8 internet only


LIVE Wagering (NON-STOP):

  • Starting at $8 per active account.


Basic casino (FREE OF CHARGE):

  • AST Casino

Top-tier Casinos (15% REVENUE SHARE):

  • Concept Gaming
  • Nucleus Casino
  • Endorphina Casino
  • SlotExchange

LIVE Dealer Casino (15% REVENUE SHARE)


Promos 8/10 Points

With ABCPERHEAD.COM you will get 2 weeks free of service for your sports wagering clients. You will be able to create your account online but they will ask for a deposit to start working with them. This deposit will depend on the number of active accounts that you will have and they will ask for 2 weeks’ upfront.

Agent Admin 13/15 Points

ABCPERHEAD.COM offers a clean DGS agent admin version with all the features that you will be looking for. All the features needed to manage your players are available in a clean and simple way. They claim to be close to getting a new modern dashboard to modernize the agent admin look.  We will be reviewing it when they have it completed and adjusting their grade if necessary.

Sportsbook 15/15 Points

Very few per head providers offer this many options for your players to wager on. No other Per Head company offers more player and team props.  Regarding the players interface, they offer some nice options for your players. Their software is designed for the US market but they do offer a European style Betslip if that is more what you’re looking for.  The big thing with this sportsbook is the hold percentage.  The line management at ABC is the best in the per head industry which leads to agents making more money per player.  ABC hold percentage is 8% for 2019 and a blended 10.2% which includes horses.  While many books like to manipulate their handle to boost win percentage, ABC has no need to massage their numbers. 

Casino 10/10 Points

ABCPERHEAD.COM offers a basic FREE casino but also offers high-end casinos at a revenue shared price. They also have a live dealer option for US customers that is quite nice.

Horses 5/5 Points

In the per head industry ABCPERHEAD.COM offers you the best horse racing software in the industry. The provider of the horse solution is quite reliable and with this system you will be able to put limits on max payouts, max odds, types of bets, etc. Best of all, it’s free of charge.

Some extra products offered by ABCPERHEAD.COM are parlay cards, pools, squares and bracket contests. Most of them are included in your per head price.

Call Center 10/10 Points

ABCPERHEAD.COM pride themselves on having a great customer service for both players and agents. We completely agree their customer service is excellent. 

Your players will have access to an old school call center where they will get immediate attention to any questions, claims or disputes that they might have. Both, the call center and the live chat service, run 24/7.

Regarding the service you will receive for your agent needs, you won’t be disappointed. Their experienced managers will help you with anything you might need.

Payment Methods 5/5 Points

With ABCPERHEAD.COM, you’ll get all the basic payment methods: CRYPTO CURRENCIES, MONEY GRAM, RIA and ZELLE.  Also depending on the size of your package there are additional methods available.

Mobile Friendliness 13/15 Points

ABCPERHEAD.COM offers a web responsive solution for your players and for your agent admin as well. Quite friendly and clean on both sides.

Only negative; if you want to move your own lines you will have to go to a desktop computer to do it, but this issue is common with all DGS software.


Is Dr PPH a sportsbook?

Dr. PPH is an industry leader where betting expert share rated each bookie software provider and PPH solution on the basis of criteria and factors related to the betting industry.

How To Become A Bookie?

To become a professional bookie the two most crucial things you must complete are finding out how to attract players as well as signing up with a pay-per-head service to place bets from your players automatically using betting software.

What is Pay Per Head?

Pay-per-head is an online bookmaker offering its services for sports, casino, and horse racing betting to a specific clientele through a bookie software or sportsbook service provider.