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Why do I need a Pay Per Head partner for my betting business?


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It is surprising but even today some bookies ask the question: Why do I need a Pay Per Head partner for my betting business?

 
This is because these bookies have not understood the cost of time and money represented by serving a single client and the potential gains that client can represent. In other words, a bookie can invest about 30 minutes in serving a customer who wants to bet $ 100 on an NFL game for the weekend. In the 30 minutes that the bookie invested in serving that client, another client wanted to place a bet of $ 500 in the same game, as the bookie was not available the bettor goes and look for an alternative and placed their bets with someone else. In other words, the bookie lost a client that offered much greater potential gains.
 
If the bookie wanted to have the capacity to serve more clients at the same time, it would have to invest in hiring staff, rent an office, telephone lines, internet, etc. All this would cause the bookie's fixed costs to skyrocket, which would very likely reduce the bookie's profits.
 
It is for this reason that a Pay Per Head partner becomes so important and necessary for bookies that want to have a profitable and successful betting business. Pay Per Head companies provides bookies with an infrastructure that includes:
 
Sportsbook software

Through this software, the bookies can manage and control everything that happens on the betting site. This software gives the bookies the ability to manage the accounts of each of their bettors, establish bet limits by sport, event or player. Create real-time reports of everything that happens on the betting site. It even allows bookies to manage the accounts of subagents that work for them.

 
Customer service staff

The companies of Pay Per Head also provide the bookies with a full staff of customer service, which will be available 365 days a year to attend via telephone to the bettors. This staff is highly trained in everything related to sports betting and are multilingual which means that they can serve bettors from anywhere in the world.

 
Pay Per Head companies provides these and other features to bookies for a monthly fee that can start at $ 5 per active gambler. That is to say that the bookies will have an infrastructure to serve a large number of clients at a very low cost.
 
Bookies that want to have a profitable betting business with unlimited growth capacity must have a good Pay Per Head partner.
 
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