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Why bookies should invest in SEO on 2019.


Within the tools of digital marketing, Search Engine Optimization (SEO) is one of those that tend to be ignored and less use by business. With the proliferation of advertising platforms within the main social networks, many experts predicted that SEO would die, because through these advertising platforms a large amount of traffic could be directed to websites easily, which would make it unnecessary to invest so much money and effort in achieving the first places of search engines through SEO techniques.

Many websites fell into the trap of these predictions and stopped investing in SEO to focus only on advertising platforms, which was a big mistake and can cost them badly as SEO continues and will continue to be one of the best tools to position a website and achieve a good number of visits.

By 2019 SEO will be one of the strategies that should not be missing in the marketing arsenal of any bookie, here are the reasons:

Google governs our lives

It seems something out of a science fiction movie but the fact is that Google governs the lives of millions of people emails, calendars, maps, files, among other things, everything is in Google or done through one of their services, Google knows more about ourselves that our own family. Because of this, it is not surprising that people trust Google to suggest them on which restaurant to dine or which brand of running shoes to buy. Searches with questions of this nature increased 3 times more in 2018 and it is expected that by 2019 it will continue to increase. It is for this reason that bookies must invest much more in the SEO of their betting sites during 2019 because when someone asks: What is the best betting site? Or where can I place bets for the Super Bowl? Your betting site appears in the first results.

The proliferation of voice assistants such as Google Assistant, Alexa among others has made SEO even more relevant, as people come to these devices to ask the questions mentioned above, these devices then do an Internet search and present the best results, meaning that if your betting site has a good SEO strategy is more probable that it would appear on the results present by the device.

2019 could be a huge year for bookies if they invest wisely in the right marketing tools.

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