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Trends in the betting industry in 2019.


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2018 marks the beginning of a new era in the betting industry with the lifting of the sports betting ban in the USA. Thanks to this the industry has gained a boost that is making it grow rapidly, it is estimated that currently, the annual growth rate is 4% which will allow the industry to reach the $ 525 million revenue by 2023.
Given this scenario analysts predict a very lucrative 2019 for the betting industry, here are some of the trends that will dominate the industry this year:
 
e-Sports
The e-Sports are no longer child's play, the electronic sports industry has grown to a point where it is at the same level as the most important leagues such as the NFL and MLS. In fact, the leagues and real teams are investing and making deals with several companies in e-Sports sector. This growth has also been felt in the world of betting where it has become an attractive betting option for bettors, even for the most serious. During 2018 the bets in e-Sports generated $ 900 million in revenue for a growth of 30% in relation to 2017. By 2019 the trend is expected to continue, since the market continues to expand, for example, MGM Resorts partnered with Unikrn to incorporate esports tournaments and videogame facilities to the MGM Grand Hotel, which probably also extends to handle bets for such tournaments.
 
Live Betting
Every day there are more and better mobile devices in the market, so it is not surprising that live betting is one of the trends that has reported more growth in recent years. During 2018 there was an 80% growth in the revenue generated by this betting option and it is estimated that by 2019 the growth will be similar since the betting markets in the USA and Europe are expanding. In fact in some of the US states where sports betting has been legalized, what users demand the most are good mobile betting and live betting platforms.
 
More States, More Gamblers
As already mentioned, the legalization of sports betting is responsible for the transformation of the US betting market. Currently, 10 states have legislation that allows gambling legally in their territories. For this year it is expected that another 10 or 11 states will legalize sports betting, which will increase exponentially the number of gamblers in the US territory.
Bookies that want to take advantage of these trends, must have a good provider of Pay Per Head since by having a Pay Per Head partner, bookies can have access to all the technologies and betting options that the bettors demands.
 
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