» Articles » PRICE-PER-HEAD

Tips to improve the digital marketing of your betting site


by

One of the most important aspects of a betting site is the way it is marketed to attract customers. Bookies should pay special attention to their marketing process and work constantly to improve it, make it more efficient and most importantly more profitable.
 
The first thing that bookies have to take into consideration is that marketing, especially on the internet, is not so easy and requires technique and experience to achieve good results. To help bookies improve the marketing of their betting business, here are some tips:
 
Newsletter vs Email Marketing
Many people confuse the sending of a newsletter with email marketing. Send a generic newsletter with some promotions and information of the most important sporting event of the weekend to all the database that you have registered in the betting site is not the most efficient technique and the one that generates the best results and above all, It's not email marketing. Email marketing consists of sending relevant and personalized information to the members of the betting site. Thanks to the reporting tool provided by Pay Per Head's suppliers, the bookies can extract detailed information about their customers' tastes and betting habits, which they can use to send them email marketing campaigns, which are adapted to each client's preferences, this will be much more effective and will give better results.
 
SEO vs Paid Positioning
Since it made it so easy to pay a few Google Ads to appear in the first position of the search engine, the search engine optimization stepped into the background and many website owners do not even bother to implement it. If a bookie wants to have a popular and successful betting site he must make the correct combination of these two techniques.
 
The purpose of marketing these days is to build trust between the bettor and the bookie so that a long-term relationship between both is fostered. For this reason, bookies must be aware of the latest trends and technologies in order to implement them properly and at the right time to stay ahead of the competition.
 
Dr PPH will help you find the best PricePerHead PayPerHead shop!
[email protected] More reviews here: http://bit.ly/drpayperhead