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The importance of video content for people and how bookies can take advantage of it.


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For decades, television was the main mass medium for the dissemination of content, each person found on television a different use, from example there were those who used it to stay informed of the latest news and important events, there were sports fans who prayed for a chain to broadcast the game of his favorite team and those who used it to escape reality and be entertained for a couple of hours with some comedies and talk shows.

While television has not yet died and remains an important medium, it has been replaced by online video platforms. Most of the needs that previously covered television are now covered more expeditiously, efficiently and personalized by platforms such as YouTube. This is demonstrated by a study conducted by Google in conjunction with the company Omnicom Media Group. Below, we present the main results of this study and how bookies can take advantage of them to grow their betting business:

Connection
Users are using Youtube videos as a way to connect with new people and brands. 51% of people say they feel the need to connect and understand others better through video content. For example, one of the most popular trends this year is the video format Day in the Life of, this type of videos shows the typical day of a person from a programmer to an athlete. Through this type of videos, users can connect with people who have lives or interests similar to their own. Bookies can take advantage of this trend and create content that allows gamblers to feel closer to the bookie. For example following the line of the videos like Day in the Life, bookies can create content that shows a daily day as a bookie or as a bettor.

Learning
Online video has become the universal repository of knowledge, there are video tutorials for almost anything and people love it. 4 out of 5 people say they learned something new through online video. Bookies can take advantage of this and create tutorials on how to gamble responsibly, how to play certain casino games or just how to use certain features of the betting site.

Bookies that know how to use video content to connect with their audience will have a better chance of success.
 
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