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Strategic business units in the betting industry.


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To be a good bookie you have to develop skills of management, accountant, marketing and of a course sports coach. Of course, mastering all these skills is not easy and in most cases, it requires years of study and experience to be a true master. It is for this reason that we present the following recommendation so that bookies can manage their betting business in the best way.
 
Manage the business as strategic units.
Many bookies tend to see their business as just one thing a betting business. This makes them forget that within their business converge several types of business that although all are based on the entertaining of betting, is the only thing they have in common.
The bookies must see their betting business as a structure composed of 3 strategic units:
 
Online Betting
The first unit and probably the one that generates the most income for the bookie is the online betting. This strategic business unit is aimed at an audience of bettors who are mostly sports enthusiasts and who are looking for a wide range of betting options.
 
Online Casino
The strategic business unit of the online casino tends to be a little neglected by some bookies as they see it as an extension of the online betting unit when in reality the online casino is a business by itself. Not everyone who likes to place sports bets like to play in an online casino. The online casino is aimed at a type of gambler who seeks more immediate gratifications, who wants a much more competitive and skill demanding activity.
 
Online Racetrack
Finally, the third strategic business unit is the racetrack, some bookies do not even have the slightest idea of how to market the racetrack and prefer to leave it out of the offer of their betting site. But just like the online casino, the racetrack is a business in itself that is aimed at a specific type of gambler.
 
When bookies see their betting business from the perspective of strategic business units they gain a better understanding of the strategies they must develop to market each strategic business unit to the right audience.
 
The betting industry is one of the most lucrative in the world because bookies that have a good Pay Per Head partner have the possibility to offer a wide range of betting options aimed at different types of audiences.

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