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Growing your bookie business with eSports


eSports betting have been around for a while, however, not many bookies take the step to promote betting options, because they don’t know how the eSports works and how they can make a profit.
To help bookies understand eSports and grow their betting business with them, here is a practical guide:

What is eSports
Electronic sports or eSports is a form of competitive video gaming. There is a wide range of games and genres in the eSports world the most common are first-person shooters (FPS) like Counter-Striker: Global Offensive and multiplayer online battle arena (MOBA) like Dota 2 and League of Legends.  Players and teams compete in tournaments of these games for a prize, that’s basically eSports.

The Events

As in any other sports, the tournaments for eSports take place in arenas, with audiences of over 5 million people, most of them watching online through streaming services. Prizes for the winners of eSports tournaments can be up to $20,000,000.


Betting on eSports works pretty similar than traditional sports, the most popular type of bets is the following:

Money Line

As in any other sport the money line consists in picking the winning side of the match.


To have a balance on both sides bookies can use handicap based on the chances of each side to win to give the lower ranked side an advantage and the higher ranked side a disadvantage.

Players betting on the lower ranking team will only win the bet if the team wins the match, draw or lose by less than the handicap figure. On the other hand, players betting on the higher ranking side will only win if the team wins by more than the handicap.

Bettors can place bets on the number of specified events in a game being over or under a figure set by the bookie. For example in Dota 2 there are kills, that can become the totals in which the bettor place the bet.

eSports are a trend on the rise, bookies that want to increase their income should consider promoting betting options for this kind of events.
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