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Build a betting business that makes big brands tremble.


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One of the great fears of bookies aspirants is how to handle competition, mainly from the big players in the betting industry who have millions of dollars in resources for their bankrolls, marketing, research and development of products, etc. If it is analyzed carefully it is a discouraging panorama trying to compete against the big brands of the industry. But the reality is that the Pay Per Head bookies has great possibilities to build a betting business that can not only compete with the big brands, but it can also make them tremble.

To beat the Goliaths of the betting industry bookies must follow these recommendations:

Focus on customers

The greatest strength of the big brands in the betting industry is also its biggest weakness and its size. These companies are so big and operate with infrastructures so complex that senior managers and even the owners of the company never have contact with customers. This causes that the senior managers and the owners lose focus on what is really important for customers. The Pay Per Head bookies has to take advantage of this to differentiate themselves from the big brands, offering their customers personalized and more human service. Bettors really appreciate when they can talk to the bookie in person and express their concerns and suggestions. In this way, the bookie obtains valuable information to improve its business and at the same time creates close and lasting relationships with its customers, which in the end translates into greater profits for the business.

Always look for new opportunities

Bookies must be constantly looking for opportunities to grow their business, for this they must have a good Pay Per Head provider that gives them access to betting options from leagues and sports around the world. In this way, the bookie will be able to experiment with different markets.

While the betting industry can be very competitive bookies that have a good Pay Per Head provider have in their favor tools and platforms that will allow them to deal with any competitor, the only thing that bookies have to do is learn to correctly use all this arsenal to win the battle to the big brands in the betting industry.

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