» Articles » PRICE-PER-HEAD

Market Segments by Generations, How you can market your betting site to different segments.


by

One of the trickiest things to do these days is to define a target market to promote our products and services, there are many categories to choose from: millennial, centennials, baby boomers, etc. Their characteristics, tastes, and behaviors are so different from each other that it is very difficult to build a communication campaign that speaks to all of them; we have to craft customized campaigns for each segment. For Bookies is very important to deeply know the following three generations, thus they represent the biggest market opportunity.

Baby Boomers:
There about 75 million people in these categories in the U.S, they were born between 1946 and 1964. And when it comes to gambling they like to do it over the phone and they demand high-quality customer services, with clerks able to answer all their questions and that are patient enough to walk through them to the whole betting process. About 10 to 15 % of this generation bet over the internet and they only do it with betting sites that are very user-friendly. The best way to market to baby boomers is by word of mouth since they are very suspicious and will only believe something that comes recommended by an acquaintance.

Generation X:
Those born between 1965 and 1980 fall in this category, there are about 65 million in the U.S, unlike baby boomers Gen X embraced more the technology, since they saw the development and evolution of many of the devices we use these days, especially personal computers and the internet, that’s the reason why this generation prefers to bet over the internet, but they will pick up the phone to complain or get support. The best way to market your betting site to Gen X is through email and Google AdWords.

Millennials:
These are the holy grail of the market's segments since they don’t hesitate to spend money on entertainment, there are 79 million millennials born between 1981 and 1998. They stay connected 24 hours a day through smartphones, that’s the reason why mobile betting is the ideal product for them. You can easily reach them on any social media network like Facebook or Twitter.

Dr PPH will help you find the best #PricePerHead #PayPerHead shop!
[email protected] www.drpayperhead.com